About Move More

Move More is a whole systems approach to creating a culture of physical activity in Sheffield.

It has been in operation since 2012 and is a strategy and brand which is driven by the National Centre for Sport and Exercise Medicine, Sheffield (NCSEM) as part of the London 2012 Olympic Legacy Programme. The NCSEM partnership includes high-level support from the key anchor institutions across Sheffield including; Sheffield Teaching Hospitals Foundation Trust, Sheffield Health and Social Care Trust, Sheffield Children's Hospital Foundation Trust , Voluntary Action Sheffield, , Sheffield City Council, Sheffield Clinical Commissioning Group, Sheffield Hallam University, University of Sheffield, Sheffield Chamber of Commerce and Industry, South Yorkshire Housing Association, Sheffield International Venues and Sheffield City Trust.

Move More has established principles and values through which we want to stimulate change. These have shifted attention away from purely focussing on ‘interventions’ that might drive participation in sports or exercise to the ways of working, distribution of power and the structural, environmental and cultural conditions that might help people become more active.

We have operationalised this through a cyclical approach of testing and learning across six interlinked subgroups: Move More Communities, Move More Healthcare, Move More Environments, Move More Workforces, Move More Schools and Move More Sport. Our research hub is at The Advanced Wellbeing Research Centre, the most advanced research and development centre for health and physical activity in the world, with a mission to prevent and treat chronic disease through co-designed research into physical activity.

The ultimate aim is to help create the conditions to make it easier for people to be more active and move a little more. We do this by:

  1. Connecting physical activity across Sheffield
  2. Coordinating activity
  3. Championing others’ successes
  4. Attracting investment
  5. Creating a shared vision
  6. Aligning/influencing strategic directives
  7. Learning ‘what works’ and ‘what doesn’t’
  8. Building capacity in the system

This is underpinned by the following ways of working

  1. A focus on where need is greatest - We are committed to supporting the least active people in Sheffield to become more active.
  2. Strength based approach – We will build on what's strong in Sheffield
  3. Systems approach - We recognise the complexity of the issues that we are dealing with.
  4. Collaboration - We don't own this agenda; we work with others who share interest.
  5. Distributed leadership - We don't control this agenda; we support and influence other work across the city.
  6. Co-production - We are committed to working with stakeholders to co-produce solutions.
  7. Learning 'what works' - We are committed to evaluating our work, to learn what does & doesn’t work.
  8. Agile - As we learn what works, we will iterate & change our approach.
  9. Working out loud - We want to work in an open, transparent way. Clear, agreed comms with stakeholders.
  10. Commitment – to a long term ambition.

Why do we do it?

  • Include something here about the importance of PA/stats for Sheffield and benefits of moving more?

Professor Robert Copeland

National Centre for Sport & Exercise Medicine – Sheffield &
The Centre for Sport and Exercise Science
Sheffield Hallam University